Building A Dietitian Business Online…

Is not an easy task. That’s part of the reason why I started holding I Believe Mentorship Weekend Retreats is to unite nutrition professionals with common entrepreneurial aspirations in one room to support, motivate, and grow with one another.

In this blog post I’m going to share some of the biggest take-aways from our recent retreat in beautiful Orange County. Even if you weren’t in Costa Mesa with us, with the 50 action takers who grew their business, grew their impact and income, you’re still going to receive these takeaways and you’re going to be able to apply this in your business immediately.

Focus on progression not perfection.

When I did my first solo retreat it was in November 2018 in Scottsdale with about 12 people and now to go to Costa Mesa in June 2019, and have about 50 people in there, it was an amazing experience. 

I was so nervous to run my first retreat in Scottsdale, but thank God I got started because that brought me to where I am today. So that’s your first just takeaway right now is just take imperfect action. Whatever your goals may be, take imperfect action, just move the needle forward because everything’s feedback. Every single thing you do, you’ll receive feedback and you’ll get better with. So understand that. 

Now on day one, we did a very important exercise and this is where your first action item’s going to be. We did an exercise about stories and what I mean by that is understanding that every day we wake up and we live inside stories.

Every morning you wake up, you are going to tell yourself a story. Most people tell themselves a story of lack, of limitation, of disbelief, “Why I can’t do something,” and that’s why they struggle. That’s why they fail. That’s why they don’t get to their goals. And what I want you to do right now, just like I asked the entire retreat to do,  I want you to take out a piece of paper. If your boss gets mad at you, just tell them to come talk to me. I’ll take care of that for you. But pull out a piece of paper.

At the top, I want you to write, what do you want? I want you to get very specific and very clear and tell me what do you want, for the next year, for your business, for yourself? Is it just getting started? Is it growing to a certain level? Get crystal clear. 

Details destroy businesses. So follow instructions. At the top of the paper write, what do you want but leave room below it. Complete this now.

Next, what I want you to do, on the left side of the paper, I want you to write the story you’re currently living inside. I want you to write the bull-crap story you’re telling yourself of why you haven’t been able to accomplish your goals yet. 

Some examples, “I’m too young,” “I’m too inexperienced.” “I don’t have the money.” “I don’t have the time.” 

Just get it out. Be honest. You can’t grow unless you’re honest. All growth begins with truth and awareness. So you need to be truthful. You need to be honest. You need to be fricking aware and you need to be brutally honest. It’s not always easy, but you have to do this now. Do that now.

Now that you’ve completed that, on the right side of the page, I want you to write the new story. I want you to write the story that you’re going to create. I want you to write the story of empowerment, of belief, of capabilities, of limitless opportunity. 

I want you to write the story you want to live inside every day. So, if before you were telling yourself, “I don’t have the money to invest in a mentor,” I want you to write the new story of saying: ”You know what? I’m going to find a way,” I’m going to reduce unnecessary things like Starbucks and champagne. I’m going to find the money to invest to make this dream a reality because you know what? Where there’s a will, there’s a way, and when the why is powerful enough the how will appear.”

Write that one down, when the why is powerful enough, the how will appear. So you’re going to write the new empowering story that you going to create and that you’re going to embody on the right side of the page. Complete that now. 

And after you’ve completed that, you’re going to identify that there’s a gap. There’s a gap between your old limiting belief story, the new empowering story all coming together to get you to where you want to go. And the gap is what you need to figure out. And this is what we did at the retreat. This is what we did for that room of 50 RD’s and nutrition coaches, is we helped them identify that gap and fill that gap. And for a lot of people, it was support, it was accountability, it was just environmental exposure, seeing others doing what they want to do and believing that they can now go do it themselves. So that’s your first action item.

Number two, I already kind of alluded to it in the beginning, but progressions not perfections. Looking back at our first retreat in Scottsdale with those 12 people, it was such a cool experience, but by all means, I didn’t know what I was doing.

To do that level of coaching in a room for a day and have people fly out to meet me there, it was all new, but I did it and I realized if I absolved myself of perfection, and I just started I realized I was going to make mistakes, but I was going to learn. I was going to take it not as failure, but as feedback and I was going to move forward and get even better and better and better.

And then in New York, I got better; in Costa Mesa, I got better; in Tempe, Arizona, it’s going to be even better. And then in Newport Beach in January of 2020, that’s where our next one is, it’s going to be even better and I’m never going to peak. I’m never going to stop, but thank God I got started. Thank God I absolved myself a perfectionism and that’s what you need to do right now. Because I know if you’re reading this, especially if you’re a registered dietician, you’re a type-A perfectionist, right?

Perfectionism is a form of procrastination. Your perfectionist mentality is killing you. Your perfectionist mentality is killing you. So right now, your next action item is where in your life and in your business do you need to absolve yourself of perfectionism? Come up with one to three areas. Where in your life is 80% going to be good enough to get you started? And where have you been delaying taking action for perfectionism that’s costing you impact, income, experiences, all the things you want? Identify those now.

Which brings me to my third point, my third point,  from our special guest speaker I brought in Bedros Keuilian: Indecision will cost you more than the wrong choice ever will. How perfect does that tie in number two, right? Indecision will cost you more than the wrong choice ever will. Not doing anything is costing you more than making the wrong choice.

The first step in any journey is always the hardest one, my friend. But once you take that first step and once you’re in motion with your goals, your inertia takes over and you can keep going. Being indecisive, thinking about it, contemplating, and overly planning will cost you more than making the wrong choice. 

Something else he said is we’ve all been through trauma and your hero story needs to be told. A lot of people entered into the I Believe Retreat weekend, saying, “I don’t know if my story really matters. I haven’t been through something traumatic.”

They’re like, “Hey Tony, I don’t have a hero story like you of losing your mother and having to start as a personal trainer for $6 a session when you’re 18. I don’t have that.” Truth is, we all have a hero story. We all have a story and a journey. And something I want you to know is when it comes to your coaching clients, they don’t want a perfect leader. They don’t want a perfect coach, they don’t want a perfect RD. They want the RD and nutrition coach they can connect to the most.

Your personal disclosure, your personal pains, your personal struggles, your personal adversities, that’s where people connect at. People don’t usually connect around wins. They usually connect around failures, struggles, adversities, and challenges. So by you not showing your struggles, not showing what it took you to get here… Like what it took you to become a registered dietician. That in itself is an accomplishment, right? Where did that start? Why did you want to become an RD? Was it something that happened when you were a kid? Was food not available in the home? Was food overly available? Were you a little overweight as a child? Were you underweight? Were you picked on?

Write this down: Every leader has a message and every message has to be marketed. So if you’re not marketing your message, you’re not leading. 

So I challenge you now to tell your hero story once per week. I challenge you to write it out, identify it, and don’t just write it out for you, but write it out for your ideal client. Tell it once per week across all mediums, podcasts, YouTube, Instagram, Facebook community and connect.

All right, my friends. So just like at the end of a coaching call with any coaching client, I like to recap action items. So let’s recap your action items: Number one, you’re going to complete that day one exercise, okay? Where do you want? Where do you want to go? What’s the bullcrap story you’ve been living inside? What’s the new story you’re going to take responsibility of? And then what’s the gap in between? And whatever that gap is, that’s what you need to seek out. If it’s accountability, if it’s support, if it’s time management, whatever, you need to seek that out. Deal?

Number two, you’re going to define your hero story. You’re going to tell it once per week focusing on your ideal client, focusing on using your struggles, your adversity, your challenges, just help and serve others. And I would love for you to tag me on it. I would love to support you.

And then number three, get environmental exposure. Listen, the whole reason I run weekend retreats isn’t for coaching for my clients. They get coaching, they get to speak to me once a month. They get our two team calls that are 90 minutes. They have Slack to where they talk to each other literally every single day. They don’t need more coaching.

We run this for environmental exposure and we run this to form relationships and create memories and experiences. Entrepreneurship is not a game to play alone and even right now as you’re listening to me, you’re alone. You’re in your car, you’re at your workplace, you’re at home, you’re walking your dog, but you’re alone. You’re reading my words and they’re helping, I hope, but you’re alone. You’re isolated. 

Now, think if you and I could be face to face, think if you could be in a room with other registered dietitians and nutrition professionals doing what you want to do, and think if you could come up in front of them and express some of your struggles or your challenges and they can contribute to you, they can add value to you.

Think about the friendships that will last you a lifetime, not just for 48 hours, but will last you a lifetime. And that’s what environmental exposure is.It doesn’t matter where you’re at. Get out, go out, meet people.

I’m going to leave you with the story and if you know me, I’m a bit of a history buff, but just to show you the power of environmental exposure. You’ve probably have heard of a man, his name is Julius Caesar. 

When I took my wife to Rome, we saw the exact spot where he was murdered by his closest friends and the man, Brutus that he considered to be a son of his, brutally stabbed him. So that’s kind of crazy. But anyways, Julius Caesar, which we all know as the great Emperor of Rome, in his early 30s, he was a nobody.

Well one day, Cesar goes to Alexandria, I guess you could say a normal Monday going about his business. And he approaches a life-size statue of Alexander the Great and Caesar is in awe. Again at this time, Caesar’s a nobody. He’s not well known, he’s just an average Joe. But he sees this statue of this great man, Alexander the Great. The story goes that Caesar immediately falls to his knees and begins to weep in awe of Alexander the Great and the environmental exposure of even a statue of Alexander the Great. Caesar looks and says, “This man, by the time he was my age in his early 30s, had conquered most of the known world and I’ve done nothing in comparison.”

That was said to be the catalyst that sparked Julius Caesar to go out and become the first Emperor of Rome, the conqueror of Rome and the person who has invented and utilize things that we still use to this day.

That’s the power of environmental exposure. That’s why you are not meant to play this game alone. So if you want to find out more about the events and the opportunities we have coming up click here or feel free to shoot me a DM!

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